We are a high-quality lifestyle brand specialising in affordable, premium, handworked and handmade clothing and accessories. We strive to improvise fashion with sustainability. Our design team promotes a healthy and positive body image and is inspired to create garments which are fashionable and complement all body types and sizes.
We focus on the latest trends in fashion and bring to market products that are ethically produced and positively impact the environment as well as the fashinista adorning it. For us fashion is sublime but rare art forms are eternal.
In our production process, we work closely with artisans from low income groups, specially women in order to preserve the cultural heritage and provide employment to improve their living conditions.
We thrive in the challenges of styling clothing for both modish and modest women. Our collection of Indian wear, western wear and modest wear is carefully curated, keeping in mind the wardrobe requirements of different women. The activewear collection specially aims to encourage every woman to love themselves and adapt to a healthy lifestyle. The athleisure line is also very flexible and appeals equally to an active woman’s lifestyle as a day wear.
The handworked and handmade collection is what triggers our creativity the most adding value to our customer’s closet. Each article is unique and can never be replicated. Soaked with love from the artisans and meticulously created with patience and diligence.