RESCUE THE ART, PROMOTE THE ARTISANS
It’s time to take the responsibility to revalue and encourage the artisans of ethnic groups in order to preserve the cultural heritage and provide them employment to improve their living conditions.
This is possible by generating more work, encouraging creativity and artistic skills, providing training and technical assistance AND last but not the least, increasing their self esteem.
This will only be possible by creating awareness amongst people who cherish and value this rare art form of “traditional #hand #embroidered garments”.