The present day tunic is an amalgamation of history of fashion across civilisations culminating into a beautiful ethnic and traditional wear called tunic or Kurti. Blending the needs of modern modest customers. Referring to this fashion transformation as “fusion wear”. Make it appear traditional or glam it up with pants or skirts it still holds in place it’s modest appeal. Tunics are viewed as fashionable while matching the sensibilities of modest fashion.
Keeping the tradition, crafts and rare art forms alive to live through generations and providing livelihood is also a conscious choice.